Ten principles that guide how we empower business owners to build sustainable, resilient enterprises through strategic planning and AI-assisted thinking.
These principles work together to create a comprehensive approach to business resilience—combining strategic thinking, financial clarity, AI assistance, and human expertise.
Build a resilient business with three elements in harmony: a clear goal, a well-considered plan, and the ability to execute well.
Set your primary goal 5 years out—far enough to be ambitious, close enough to be actionable. Work backward to understand how to get there. Less than 5 years limits ambition; more becomes speculation.
Your business finances can be complex, we group the costs into six main groups so you can better understand your business drivers—COGS, Sales, Team, R&D, Rent, and The Rest. We never assume industry averages; your plan reflects your reality.
Many humans are better at editing than creating from scratch. We use AI LLMs to assist with questiionnaire responses, we use AI LLMs to generates initial content and frameworks for business strategies, we use formulas to generate your 5 year financialcs and AI LLMs can be used to write content in your business plan; you then edit and perfect your plan to fit your unique circumstances.
Business plans are written with the best of intentions, but often die once delivered, we embed your plan at the centre of the process. It can can change, it can be replaced, but it is what everything else is built off of.
We will use data from the companies on the platform combined with our AI to ask better questions and help you think through your business. The answers—your strategies, decisions, and plans—are your responsibility. AI assists and prompts; you decide.
While AI provides insights, human expertise is irreplaceable. You need coaches, executives, advisors, and financial partners. Technology augments but never replaces human judgment, our job is to provide you with the connections you need when you need them.
You need robust tools to manage your process, maintain data, and access applications. We provide infrastructure for a single source of truth across your business.
We will seek to engage with everything you already use, integrating with any platform that will let us do so. We complement and enhance your existing tools rather than forcing you to start over.
The journey for a business owner can be long and lonely, our job is to be the first tool turned on and the last tool turned off. We will be there for you every step of the way.
These principles work in concert to create a comprehensive approach to business resilience.
Start with ambitious 5-year goals
Build clear, actionable strategies
Implement with discipline and data
Transform your business with a philosophy that combines ambition with practicality, technology with humanity, and vision with execution.
Start Your Journey