Coming Soon

Our AI Approach

AI that makes you think, not think for you

Harry the Camel

Meet Harry: Your AI Thinking Partner

Most AI tools claim to have all the answers. Harry does something more powerful—he helps you discover your own. Through intelligent questions, personalized insights, and collective business intelligence, Harry guides you to think deeper about your business, your market, and the decisions that matter most.

AI That Facilitates Thinking

Our AI doesn't prescribe solutions—it facilitates your thinking process. By asking questions, it helps you develop a deeper understanding of your business, your market, and the decisions that matter most.

Question-Based Discovery

AI that asks questions rather than prescribing answers. Unlock insights through guided exploration tailored to your business.

Personalized Intelligence

AI that learns your business context and asks increasingly relevant questions tailored to your unique journey.

Collective Wisdom

Leverage anonymized insights from similar businesses to understand patterns and benchmark progress.

Harry's Five Layers of Intelligence

1

AI Built With One Objective: Help Business Owners Succeed

Unlike AI tools optimised for engagement, data harvesting, or ad revenue, Harry exists for one goal only—to help you build a more resilient, successful business. That's it.

  • Single Mission: Every feature, every question, every insight is designed to improve your business outcomes
  • Your Interests First: No hidden agendas, no upselling, no manipulation—just genuine support
  • We Are Aligned: We only have a sustainable business if you, and a lot of other business owners, have a sustainable business—our incentives are aligned with yours
  • Honest Guidance: Harry tells you what you need to hear, not what keeps you engaged
2

Daily Questions That Drive Understanding

Every day, Harry delivers personalized questions tailored to where you are. Some are strategic, others operational—each designed to help you think critically.

  • Strategic Questions: "What's the biggest opportunity you're not pursuing?"
  • Market Understanding: "Who are customers choosing when they don't choose you?"
  • Operational Specifics: "What's the bottleneck preventing faster delivery?"
  • Personalized: Questions evolve based on your industry and challenges
3

Think Through Your Challenges with AI Assistance

Harry facilitates your thinking by asking questions in sequence, helping you uncover insights and identify blind spots.

  • Challenge Decomposition: Break complex problems into manageable components
  • Pattern Recognition: Spot trends in your business and market
  • Decision Frameworks: Structured thinking tools for big choices
  • Reflective Practice: Regular prompts to review, learn, and adapt
4

Collective Business Intelligence

Harry will leverage anonymized insights from similar companies to provide benchmark data, trend analysis, and proven strategies.

  • Benchmarking: Compare performance with similar organizations
  • Trend Analysis: Identify emerging patterns in your industry
  • Best Practices: Learn from successful strategies of similar businesses
  • Adaptive Intelligence: Questions become more relevant over time
5

Proactive Monitoring & Timely Alerts

Harry will in time watch your metrics against your plan so you don't have to constantly check dashboards. When something needs your attention, Harry will let you know—before small issues become big problems.

  • Early Warning System: Alerts when metrics drift from plan before they become critical
  • Cash Flow Vigilance: Proactive notifications when cash position needs attention
  • Trend Detection: Spots patterns—good and bad—while you're busy running the business
  • Questions: Asks questions based on what similar businesses did in similar situations

Privacy-First Intelligence

Powerful AI can coexist with complete data privacy. Our approach protects your business information while delivering valuable insights. This is our approach, note that we give you access to the AI LLMs and you need to be comfortable with their approach to privacy before you use them.

No Required Uploads

All insights we generate come from questionnaire responses and platform interactions—no additional uploads required.

Simple Consent

One-click permission to participate in our collective intelligence system. Say yes or no anytime.

Complete Anonymization

Anonymization ensures none of your company-specific information is identifiable.

Mutual Value

Participants receive enhanced insights—contributing to and benefiting from shared learning.

AI Development Roadmap

Phase 1

AI Integration & Business Plan Framework

Integration with leading AI models to assist in the questionnaire, business model strategy development and business plan creation - while AI helps, you are responsible for the final product.

Available Now

Phase 2

Business-Specific Intelligence

AI systems that learn from companies on our platform and share questions and insights with you.

Coming Q1 2026

Phase 3

Collective Intelligence Platform

Launch of anonymized collective insights revealing success patterns across our platform.

Coming Q2 2026

Phase 4

Advanced Strategic Advisor

Sophisticated AI combining business-specific and collective intelligence for deeper strategic thinking to ask questions and provide insights.

Coming Q4 2026

Experience AI-Facilitated Strategic Thinking

Start with our questionnaire, build your business plan, set up your dashboard and then start engaging with Harry as he asks you the questions you need at the time you need them.

Start Your Strategic Thinking