Putting a Dent in Business Failure

Every business that fails costs more than money. It costs dreams, livelihoods, and community prosperity. We're building tools to change that equation.

The Problem We're Solving

Business failure isn't just a statistic. It's a founder who remortgaged their home. It's employees who lost their jobs. It's a community that lost a local business. The numbers tell only part of the story.

42%
No Market Need
Startups fail because they couldn't answer "Where am I going?" They built something nobody wanted.
29%
Ran Out of Cash
They couldn't answer "How do I get there?" Poor financial planning and runway management.
23%
Wrong Team/Structure
They didn't know "Where am I now?" Built on foundations that couldn't support growth.

Source: Founders Factory Startup Statistics Guide

The Human Cost

Behind every failed business is a person who took a risk, believed in something, and gave it everything they had. The financial loss is devastating, but the personal toll—the stress, the shame, the impact on families—is immeasurable. Communities lose employers, services, and the economic multiplier effect of local businesses. We believe many of these failures are preventable with better planning, clearer thinking, and the right support at the right time.

Our Mission

Help business owners build resilient businesses that can weather challenges, adapt to change, and create lasting value for their owners, teams, and communities.

Why Resilience?

We don't promise success—no one can. But we believe that businesses built on clear strategic thinking, sound financial foundations, and strong support systems are far more likely to survive and thrive. Resilience isn't about avoiding challenges; it's about having the clarity, resources, and relationships to navigate them.

Our Story

Aviatr was born from seeing business from both sides of the table.

The Investor's View

After 15 years as an Investment Director managing international private equity and venture capital fund investments, our founder saw a lot of business models, some worked, many didn't. The was no one reason for success or failure but he began to believe that those that were clearer about where they were going, more disciplined about how they'd get there, and more honest about where they stood had a good chance.

But he also saw something troubling: business owners often couldn't access the strategic thinking tools and support that larger companies take for granted. They were flying blind, making critical decisions without the frameworks or guidance they deserved.

The Founder's Experience

Then came a decade as a founder—building startups and working alongside other founders, including social enterprises. He could see a gap. Disconnected tools. Fragmented advice. No single place to think strategically about the business.

The insight wasn't about finding a magic formula. It was about recognising that what's currently available to business owners simply isn't good enough. They deserve integrated tools, strategic thinking frameworks, and support systems that actually work together.

"The purpose became clear: help more companies be resilient by building something better. Not because there's a formula for success, but because business owners deserve better support than what exists today."

What We Believe

The 10 points in our Philosophy guide everything we do.

The Future We're Building

We measure success not just by revenue, but by impact.

Fewer Failures

More businesses not just surviving, but thriving because they planned better and were resilient through the inevitable challenges that came their way.

Stronger Communities

Local businesses that employ neighbours, support suppliers, and contribute to community prosperity.

Healthier Founders

Business owners who can step back, think strategically, and build businesses that don't consume their lives.

AI That Serves Owners

AI built with business owner success as the only goal—not engagement metrics, not data harvesting, but genuine outcomes.

Join Us in Building Resilient Businesses

Whether you're a business owner ready to plan strategically, an advisor wanting to better support clients, or someone who shares our mission—we'd love to connect.

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